Brand: Netto Markendiscount
Brand value: 150 Mio. EUR
Brand value change compared to last year: +1%
Ranking change compared to last year: -2
Netto is the third-largest discount grocery chain in Germany, with 4,150 stores across the country and plans for expansion. The store received the “Retailer of the Year 2014-2015 in Germany” award, initiated by Q&A Research BV. The honor in the “Favorite Retailer” category indicates Netto’s popularity among consumers. In addition to having the largest range of products in the discount segment, Netto is committed to locating in densely populated urban areas to be closer and more convenient for its customers. Netto plans to integrate new concepts and enhance its overall customer experience. The chain is responding to trends in the food retail business, focusing on organic, regional and fair trade products as well as additional services. The retailer is committed to technology, runs a blog and an app, and received EHI Retail Institute’s Retail Technology Award for its mobile payment solution in 2014 – the first to be introduced in the discount grocery market. Netto also operates a web shop with an extended product range of many non-food products that are only available online.