Brand value: 198 Mio. EUR
Brand value change compared to last year: new entry
Ranking change compared to last year: new entry
Dekra is one of the world’s leading providers of testing, certification and consulting services, serving private and corporate clients in over 50 countries. The company is divided into three business units: Automotive, Industrial and Personnel, providing professional services in areas such as vehicle inspections, expert appraisals, claims management, consulting, product testing, certification, environmental protection and qualification. Dekra is currently expanding, including through acquisitions, to focus on the consulting side of the business in response to changing client needs. The company has expanded its successful sponsorship agreement with the German Soccer Federation (Deutscher Fußball Bund, DFB) to feature its logo on referee jerseys for over 800 annual professional soccer games throughout 2018, and also sponsors the DFB’s Fair Play Prize. Such efforts reinforce Dekra’s reliable, impartial and professional reputation, and are an excellent fit for the brand’s internal values and areas of operation. The brand is present online and on social media, with a consistent, serious tone of voice that communicates confidence.