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46 Hochtief

Position: #46

Brand value: 212 Mio. EUR
Brand value change compared to last year: −8%
Ranking change compared to last year: −2

Hochtief is an international construction company with a wide range of operations in the fields of transportation, energy, infrastructure and mining projects and over 140 years of history. The company, one of three construction businesses owned by Spanish ACS Group, has struggled with financial insecurity, massive restructuring costs and extensive job cuts in Germany. The brand lost two places in the ranking and 8% in brand value since 2014. Hochtief is reporting a major turnaround and positive developments for 2015 so far, marking a confident start to the year. Hochtief once again qualified for the Dow Jones Sustainability Index as the only German construction brand represented. Hochtief has a familiar brand design that connects tradition and modern solutions in a consistent and coherent way.

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