Brand value: 233 Mio. EUR
Brand value change compared to last year: +5%
Ranking change compared to last year: +/-
A subsidiary of Deutsche Telekom, congstar is the leading provider of prepaid and contract telecommunication services for students and young people. Nearly one in every ten Telekom customers is with congstar, and the brand is ranked third in Germany’s discount telco market. The brand invests heavily in unconventional and humorous advertisements to effectively reach its young target audience. All Telekom Shops in Germany started offering congstar products and services in 2014, increasing the brand’s exposure and opportunities for personal, customer-focused experiences. Expanding its home internet contract business also allows congstar to serve more customers than ever before. The brand introduced the meincongstar app to help people manage their accounts quickly, easily and at a glance, an example of congstar’s innovation and customer responsiveness. The fresh, dynamic brand is also very committed to social projects. As a St. Pauli soccer team sponsor, congstar supported the club’s charitable work last year.