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44 Sixt

Position: #44

Brand: Sixt
Brand value: 292 Mio. EUR
Brand value change compared to last year: new entry
Ranking change compared to last year: new entry


Sixt is a leading international vehicle rental and leasing company based in Germany, with over 4,000 locations in over 100 countries around the world. This innovative family-owned business enters the Best German Brands ranking for the first time this year at 44th place. The brand has a consistent visual identity across all touch points, with a distinctive orange brand color and provocative, attention-grabbing advertising campaigns. The Sixt family was even awarded the German Media Prize 2015 for “Media Personality of the Year”. One example of Sixt’s strong presence was the company’s response to the strike of the train drivers’ union, GDL, in an engaging social media and advertising campaign. For example, the company named the head of the GDL “employee of the month” in one of its ads. Sixt is very active in all online channels and on social media, and offers the best-rated app in the German car rental segment. The company develops its software in-house to stay on top of technological developments, effectively respond to company needs and continuously optimize its own processes. Sixt is committed to social responsibility, including its DriveNow car sharing joint venture with BMW Group to reduce inner city traffic throughout the country and support for the international Regine Sixt Children’s Aid Foundation.

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