Brand value: 327 Mio. EUR
Brand value change compared to last year: +9%
Ranking change compared to last year: +1
Henkel is a globally active producer of consumer goods with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Henkel holds well-known product brands such as Persil, Fa and Schwarzkopf, and benefits from the high awareness it gets from these associations. Henkel’s vision is to be a global leader in brands and technologies, responding to and exceeding customer expectations by providing supreme value, quality and innovation. The Henkel brand name is consistently mentioned in commercials and advertisements for its sub-brands – an endorsement that gives Henkel the image of being a highly credible, trustworthy and differentiated company. With its strong focus on sustainability, Henkel was named one of the “World’s Most Ethical Companies” in 2014. The group has also seen stronger sales in emerging and mature markets as it moves towards implementing its ambitious 2016 strategy. The brand moved up one place in the 2015 ranking to 42 with a 9% increase in brand value.