Brand value: 424 Mio. EUR
Brand value change compared to last year: +4%
Ranking change compared to last year: +1
dm (Drogerie Markt) is the leading drugstore chain in Germany, selling cosmetics, healthcare and household products, as well as health food. Headquartered in Karlsruhe, the brand has over 3,000 stores across Europe and generates over 8 billion euros in sales, and plans further expansion. This very employee- and customer-centric brand was rated Germany’s best retail employer and 3rd best employer overall in the Focus Magazine ranking conducted in cooperation with Xing. In addition to a strong social media presence, dm will launch an online shop this summer in response to changing shopping habits and market challenges. In a Kundenmonitor customer survey, dm earned the highest scores in all five categories (satisfaction, recommendation, competitive advantage, value for money and intention of repeat purchases). The store effectively anticipates and meets customer needs with its popular loyalty programs, customer magazines and expanded specialty product ranges. People appreciate the friendly, responsible and warm culture exemplified at the stores. dm also shows its authenticity and personal approach through its many CSR initiatives, such as environmental, social and cultural projects.