Brand value: 734 Mio. EUR
Brand value change compared to last year: −3%
Ranking change compared to last year: +1
METRO Cash & Carry is the top international self-service wholesale operator, with 21 million customers in 26 countries, including 107 stores in 56 major German cities. Their strong focus on customer satisfaction gives them a strong position in a highly competitive market. The brand moved up to 35th place in the 2015 ranking. By establishing ten cash-and-carry principles as the basis for its business, Metro shows its desire to fully understand its customers and meet their various needs. This is why the company continuously tailors and aligns its product portfolio. One good example is the Food Service Distribution launched in November 2014 targeted towards professional customers. The retailer is active on social media and has a vibrant, modern and personal website that explores “The World of Metro Cash & Carry”, with interesting portraits on employees from various countries and large, emotional images. As part of its 50th anniversary celebrations in 2014, Metro created the METRO Community Stars Award to recognize outstanding entrepreneurial community service, demonstrating its commitment to social responsibility and sustainability.