Brand value: 778 Mio. EUR
Brand value change compared to last year: −3%
Ranking change compared to last year: +1
Braun is a global leader in shavers, epilators and electronic devices. While the value of the brand declined slightly over 2014, Braun managed to move on rank 34. The BraunPrize, an international competition for product design concepts, clearly positions the company as a leader in creative innovation in line with Braun’s slogan, "Designed to make a difference". The slogan points to one essential differentiating factor of the Braun positioning - the outstanding design of its products. The company also celebrates its strong German heritage and authenticity, offering high-quality products and engineering “made in Germany”. Together, these aspects effectively set Braun apart from its competitors. Sebastian Vettel continues to serve as the brand’s global ambassador, emphasizing its masculine, technology-driven image, and its focus on continuous product innovations.