Brand value: 944 Mio. EUR
Brand value change compared to last year: +9%
Ranking change compared to last year: +1
Infineon is a global player offering semiconductors and system solutions for automotive and industrial electronics, as well as chip card and security applications. After its spin-off from Siemens AG in 1999, Infineon became a market leader in many of its segments due to its unique technology expertise and drive for innovation. The brand gained 9% in value, and moved up to the 31st place in the ranking. The successful acquisition of International Rectifier in early 2015 is an important step in reinforcing Infineon’s global leadership in power semiconductors. Infineon also tries to foster a corporate culture that promotes its values of commitment, innovation, partnership and performance as the cornerstones for success. The brand has proven highly responsive by focusing its efforts on the main challenges facing society today: energy efficiency, mobility and safety. Infineon views sustainability as a symbiosis of economy, ecology and social commitment, and respects the importance of cultural diversity.