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27 Edeka

Position: #27

Brand: Edeka
Brand value: 1'179 Mio. EUR
Brand value change compared to last year: +3%
Ranking change compared to last year: +/-

Edeka is a popular German supermarket brand that offers an outstanding shopping experience – and it isn’t stopping there. The brand remains stable on rank 27 in this year’s ranking. In addition to being active on social media, Edeka launched a successful app and intends to roll out mobile payment at all stores by the end of 2015. This feature also won the Retail Technology Award Europe. The company expresses its “Love for Food” promise in an authentic, effective way, expanding its private label products and production facilities, as well as responsible sourcing, farming and fishing. Edeka Southwest even received an Organic Top-Level Award in 2014 from organic-focused magazine “Ein Herz für Bio”. The highly successful “Supergeil” viral campaign, which received two golden AME awards in the first quarter of 2015, shows how effectively Edeka is able to target younger audiences. The look, communication and positioning of the retailer effectively set it apart from competitors, helping Edeka continue its strong performance.

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