Brand value: 1'383 Mio. EUR
Brand value change compared to last year: +43%
Ranking change compared to last year: +6
TUI is Europe’s leading travel group and is very well known, especially in Germany. The brand made significant gains in value over 2014, increasing 43% and moving from 30 to 24 in the 2015 ranking, which makes it the highest riser. TUI adopted a new slogan, “Discover your smile”, in December 2014. An iconic part of TUI’s heritage, the familiar TUI smile allows the brand to capitalize on its strong brand awareness and loyalty. The brand also has a fresher, younger look and feel, visible in its new strategy, relaunched website and consistent international communication. TUI will also undergo a global rebranding of all branches under the actual TUI name. This move will allow the brand to increase its consistency and presence across its many markets. Online shops with mobile-optimized versions and a travel app also show the company’s commitment to customer service, innovation and creating the perfect travel experience.