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22 Evonik

Position: #22

Brand: Evonik
Brand value: 1'534 Mio. EUR
Brand value change compared to last year: +1%
Ranking change compared to last year: +/-

Evonik is one of the world’s top specialty chemicals companies, focused on high-growth megatrends such as health, nutrition, resource efficiency and globalization. Around 78% of the company’s sales are generated outside of Germany. Evonik stays stable on rank 22 but increased its brand value slightly in the 2015 ranking. Its creative brand image and use of the distinctive deep purple brand color sets it apart from other industry players. The company is strengthening its market position with its strategic acquisition of Monarch Catalyst, and is considering a bid to purchase Swiss-based competitor Clariant. Evonik also expects to exceed earnings expectations for 2015, already marking a 7% year-over-year increase in group sales. The company’s commitment to establishing a strong global employer brand is paying off: Evonik received the 2015 European HR Award Maintenance, reflecting employee satisfaction among maintenance specialists. The company has also increased R&D investments with a focus on developing green tires that use about 7.5% less fuel, offer reduced CO2 emissions due to reduced rolling resistance, have shorter stopping distances when braking and are quieter than conventional models.

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