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21 Schwarzkopf

Position: #21

Brand: Schwarzkopf
Brand value: 1'548 Mio. EUR
Brand value change compared to last year: +1%
Ranking change compared to last year: +/-

Schwarzkopf is one of the world’s leading hair care companies, with a wide portfolio of trusted brands popular among German consumers as well as professional hairdressers. One of the strongest brands in the Henkel family, Schwarzkopf managed to maintain its position in the ranking for 2015. Schwarzkopf recently relaunched its ESSENSITY ammonia-free professional hair color system to eliminate chemical ingredients and emphasize a more natural approach to high-performance hair care. The brand also relaunched its successful BLONDME product line early this year. Testimonials from Claudia Schiffer and global brand ambassador, master colorist Kim Vo, enhance the profile of the brand and its products. The brand’s commitment to innovation is shown in the introduction of the Hair Expert app this year, designed to support professionals and consumers alike. This is just one example of how well Schwarzkopf responds to customer needs, a key factor in the company’s continued success.

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