Brand value: 1'634 Mio. EUR
Brand value change compared to last year: −5%
Ranking change compared to last year: -1
Linde is a leading international supplier of industrial, process and specialty gases with over 100 years of history in the business. It offers compressed and liquefied gases and chemicals to a variety of industries, including the energy sector, steel production, food processing and environmental protection. The brand lost one place in our ranking, slipping from 19 in 2014 to 20 in this year’s list, due to challenges from increased competition, difficult market situations, and declining profits and EBIT over the past years. Linde has continued its efforts to communicate its complex business fields in a clear, easy-to-understand way. In August 2014, the company received the Corporate Design Award in gold for its website fascinatinggases.com. Linde has since continued its active online presence with regular social media activities, consistent communication and an emphasis on its history and heritage. In this way, Linde uniquely brings its business to life and sets itself apart from other market players.