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16 Continental

Position: #16

Brand: Continental
Brand value: 2'708 Mio. EUR
Brand value change compared to last year: +10%
Ranking change compared to last year: +1

In addition to being a successful global automotive supplier, Continental is actively venturing into related technologies and products. The company has defined very specific divisions to respond to today’s megatrends and deliver innovative solutions more effectively. Its new hub in Silicon Valley and acquisition of technology-driven companies represents Continental’s shift from being an OEM (original equipment manufacturer) supplier to a developer of new technologies. After restructuring its brand architecture and adopting a new logo and slogan in recent years, Continental experienced a significant increase in brand value, moving up one place in the ranking. The company’s strong slogan, The Future in Motion, underscores its pursuit of innovation in a dynamic environment. German magazine Focus ranked Continental among Germany’s top employers once again, partly due to the company’s practice of sharing a percentage of its profits with its employees. In 2015, Continental will distribute a record amount of over €130 million to eligible employees around the world.

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