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15 Deutsche Bank

Position: #15

Brand: Deutsche Bank
Brand value: 2'913 Mio. EUR
Brand value change compared to last year: −4%
Ranking change compared to last year: +/-

Deutsche Bank AG is one of the largest financial service providers worldwide. Today, Deutsche Bank's international presence encompasses retail banking branches, corporate and investment banking, and asset management. It's made up of three main divisions: corporate and investment banking, private clients and asset management, and corporate investments. The award-winning financial institution employs more than 100,000 employees in over 70 countries, and has a large presence in Europe, the Americas, Asia-Pacific and the emerging markets. The impact of the economic crisis has initiated a long-term change in corporate culture. Deutsche Bank recognized that it is essential for the banking industry to restore a firm bond of trust with the communities they serve. The company is committed to playing a pioneering role in this indispensable shift within the business. One step is the “Konzept” customer magazine series introduced in November 2014. Each issue focuses on major issues impacting the world of economics and finance, and is written in a clear, entertaining way. People can find the issues on the company website and even listen to them as podcasts. The bank also has a strong social media presence, connecting with the public through Facebook, Twitter, Flickr and Google+. Deutsche Bank also shows its commitment to society in its many support initiatives, including the international “Born to Be” youth engagement program, community development measures, cultural and sports sponsorships, and the “Germany – Land of Ideas” project, designed to strengthen Germany’s position as a hub of innovation.

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