Brand value: 3'051 Mio. EUR
Brand value change compared to last year: +1%
Ranking change compared to last year: +/-
Bosch specializes in automotive and industrial technologies for private and professional use. As a leading global supplier, it is present in 50 countries and generates over 50 billion euros in revenue each year. The company strengthened its market position last year, reduced its dependence on the automotive sector by completely taking over home appliance manufacturer BSH, and focused more on the Internet of Things as well as intelligent, networked household technologies. While the company’s image is more associated with its long heritage as well as values of honest and quality, Bosch is very much a pioneer when it comes to creating innovations that meet the challenges of our modern, technology-driven age. This year’s popular #PushForward social media campaign encourages people to share what buttons they think would improve everyday life and participate in the process of creating innovation. It is a good example of how the brand effectively shows its authenticity and commitment to making an impact on society.