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Position: #07

Brand: BASF
Brand value: 7'011 Mio. EUR
Brand value change compared to last year: +8%
Ranking change compared to last year: +/-

BASF is the world’s leading chemical company. With about 113,000 employees and more than 350 sites worldwide, BASF serves customers and partners in almost every country of the world. To mark its 150th anniversary, the company launched a new tagline: “We create chemistry™”. This was accompanied by extensive and visible changes in the brand identity and structure, including a new international consistency, a unique tone of voice for the industry, personal storytelling and distinctive visuals. Also, BASF launched the “Creator Space”; a platform for people to share, debate and create solutions to key challenges in the modern world in collaboration with industry experts. BASF managed to increase its brand value by 8% as a result of these numerous successful efforts. In addition to strengthening its brand, BASF has a strong focus on CSR, innovation and sustainability, as seen in a recent campaign in Italy focused on creating furniture out of recyclable materials.

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